2017 BC Tourism Industry Awards
The BC Tourism Industry Awards recognize excellence in the province’s tourism industry. Recipients provide outstanding service, exemplify best business practices, innovative marketing and deliver tourism experiences that contribute to the success of BC’s tourism industry - which currently generates $14.6 billion in revenue for the province’s economy.
Five awards will be handed out at the Tourism Awards Gala, held during the BC Tourism Industry Conference, February 22 - 24, 2017.
Employees First Award
This award recognizes a British Columbia tourism industry employer who has upheld high standards of excellence in human resources and people management practices.
Customer Service Award
This award recognizes frontline employees whose exceptional customer service contributed to outstanding travel experiences for visitors.
This award recognizes an individual, organization or consortium that has devised and implemented an outstanding marketing campaign or initiative that is directed at increasing the number of visitors to or within British Columbia.
Remarkable Experience Award
This award recognizes a British Columbia tourism business or organization that has developed, delivered, promoted and sold a new or improved tourism product or experience that reflects the essence of British Columbia and contributes to a remarkable visitor experience. Festivals/events, adventure/outdoor, food and beverage, cultural/heritage, urban/rural and accommodation experiences may all be considered within this category.
Destination Marketing Organisation (DMO) Professional Excellence Award
Recognizes community DMOs for outstanding performance, accountability and commitment to the tourism industry in British Columbia.