Breakfast & Keynote - Destination Canada – Is Canada’s Tourism Industry “In The Zone”?

Friday, Feb 24, 2017
7:30 am - 9:30 am

Our success in 2016 points to significant momentum for Canada’s tourism industry from coast to coast to coast ...but going forward in Canada’s 150th anniversary year...how are we striving to take it up a level and truly play in the “zone”? 

Being in the zone means doing more than anyone else thought possible; at times doing even better than your own expectations. In this hyper-connected digital world, learn how Destination Canada is creatively working with BC’s tourism industry to capitalize on our time to shine and to play in the “zone” to win the hearts, minds, and wallets, of travellers in each of Destination Canada’s 11 markets.

Location: Carson Hall

Speaker: Jon Mamela