C-1 - Brand and Content at Destination BC

Thursday, Feb 23, 2017
4:15 pm - 5:30 pm

In any marketing activity, what you say and how you say it are both critical in how your customers perceive you.

In this session, you’ll learn more about how Destination BC positions the province and uses brand journalism to help BC stand apart from our competitors.

The workshop will include an update on the evolution of the Super, Natural British Columbia® brand as well as how to use brand journalism to develop rich content, reaching consumers in a relevant and meaningful way. 

Location: Level 1 - Saanich

Speaker: Janice Fraser, Mary Elliott