A-1 - Lessons from the Tasting Room

Thursday, Feb 23, 2017
11:30 am - 12:30 pm

In the tourism experience, everyday eats, but not everything is a culinary experience. Wine and culinary tourism, which includes cideries, breweries, meaderies and distilleries is everywhere and can be a powerful motivation for people to visit and explore your destination.

This panel discussion will examine the opportunities to leverage this sector from the perspective of the visitor, product development and execution and the industry.

The needs and expectations of wine & culinary aficionados are very different than that of visitors simply looking for a story to take home from their vacation. We’ll discuss how to meet these unique needs and what kinds of product can be developed for each type of visitor.

We will explore and debate how to use wine and culinary experiences to deepen visitor satisfaction and encourage visitors to travel more places in your destination. We’ll discuss how take you best experiences in destination and elevate them by adding and wine and culinary component.

Partnerships are at the heart of how good tourism marketing comes together. We’re share leading-edge partnership practices that you can use in your destination including leveraging event with social media platforms.

Key Learnings:

1. Visitor attitudes and behaviors
2. Key elements of a successful experience
3. How to make it win win with industry

Location: Level 1 - Saanich

Speaker: Miles Prodan, Donald House, Philip Coppard