A-4 - Proving Tourism's Economic Impact with Reports and Dashboards

Thursday, Feb 23, 2017
11:30 am - 12:30 pm

Destination marketing organizations are constantly challenged by political officials and other community members to prove their worth. Showing the economic benefits that leisure- and meetings-focused tourism has for your region can be hard, especially if you don’t have a way to visually portray the information in an easily understandable way.

Our team will explain how to properly collect data and explain what types of charts are best for displaying your successes. By the end of the session, you should know how to increase visibility of your organization’s hard work with statistics and figures you likely already have.

Location: Level 1 - Lecture Theatre

Speaker: Paul McLeod