B-4 - The BC Ale Trail - Marketing British Columbia's Bounty of Craft Beer, Natural Landscapes & Culture

Thursday, Feb 23, 2017
2:30 pm - 3:45 pm

Arrive thirsty, leave inspired – this is the calling of the BC Ale Trail, BC craft beer’s largest marketing campaign ever. Join our panel as they explore how this large coop project has managed to bring together 14 DMOs and over 60 craft breweries around the province to broadcast loud and clear about BC’s ever-growing craft beer industry.

The panel will discuss successes to date and plans for the future as the campaign draws its plans to expand through 2017 and beyond.

Three Key Learnings

1.  Content and strategy are key
2.  Always think about the consumer
3.  Be authentic

Location: Level 1 - Lecture Theatre

Speaker: Ken Beattie, Chris Long, Joe Weibe, Kim Hood