E-3 - Adventure Travel - What you need to know to tap into a US $263 billion market

Friday, Feb 24, 2017
11:30 am - 12:45 pm

Data shows that adventure travel is one of the fastest growing tourism segments. But exactly what is adventure travel and how can BC's tourism industry and operators tap into this lucrative arena?

This session will showcase ATTA's most recent research and definitions of adventure travel, including their development of adventure travel personas (like EQ) and why Canada was rated one of the top 10 adventure travel destinations in the world. 

Finally, we will showcase best practices on how BC based experiences and operators can lead the rest of Canada as an adventure travel destination.

Location: Level 1 - Lecture Theatre

Speaker: Jason Reckers, Mark Holder, Fraser Murray, Sandy Reid