D-4 - Events to Drive Visitation

Friday, Feb 24, 2017
10:00 am - 11:15 am

Event related tourism is a multi-billion dollar industry and one of the world’s fastest growing tourism sectors. Today, more than ever, communities are bidding for, developing and hosting more events. Events can be a powerful strategic asset to grow visitation. They provide a definite, time-based reason to visit a particular destination, helping to break the gap between intention to visit and actual visitation. Events can activate infrastructure and energize the local community which adds to the integrity of experience.

Join this panel discussion to hear from a diverse set of events and successful collaborative strategies driving regional tourism visitation through sport, art and cultural events.


  • Ty Speer, Tourism Vancouver


  • Michelle Collens, City of Vancouver
  • Paul Kamon, Sunshine Coast Tourism
  • Tony Munday, Munday Media & Design

Location: Level 1 - Saanich