D-2 Place DNA

Friday, Mar 9, 2018
11:30 am - 12:30 pm

Destination marketing has entered a new era. Global competition, a technology fuelled marketplace, and concerns about the impact of tourism on local quality of life are altering the role destination marketing organizations play. Success or failure starts by understanding your true identity based on your people, not marketing. By looking at your destination inside-out, not outside-in.

With examples and case studies from around the world, William Bakker will show how DMOs and their stakeholders use Destination Think’s Place DNA™ as a foundation for destination promotion and development.


Speaker: William Bakker