President & Chief Executive Officer
Destination British Columbia
Marsha is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications and social responsibility. Marsha holds a Bachelor of Commerce from UBC and loves to travel in our extraordinary province.
BC’s tourism industry is on the cusp of enormous opportunity. As such, and under Marsha’s leadership, the team at Destination BC has set its sights on three important goals to ensure success:
- to make British Columbia the most highly recommended destination in North America by our visitors;
- to achieve the highest growth in overnight travel expenditures among all Canadian provinces; and,
- to build an exceptional team of collaborative, insight-driven, and results-focused people.
ScheduleThursday, Feb 23, 2017
9:30 am - 11:00 am
Destination BC - Winning Together in Our New World