A-3 Tag - You're It. Why digital tagging is imperative to creating a competitive advantage for British Columbia's tourism industry.

Digital transformation has significantly impacted the way travelers find, explore, book and share travel experiences, dramatically changing the nature of tourism and global competition. For destination marketers, it has become a digital battlefield; scale and intelligence now trumps differentiation. And data is the new currency.

Join us to learn how Destination BC is using tagging to gather data to generate consumer insights. These insights give us an understanding of BC's best customers, and what impact our marketing programs are having. We'll explore what tagging is, why we're trying to tag the province, how you can benefit from tagging, and how to tag your website.