Greg Klassen

Twenty31 Consulting

A marketing and tourism industry strategist with 25 years of leadership with blue chip organizations including Canada’s International Tourism Marketing Organization Destination Canada. For almost a decade, Greg was the Chief Strategy and Marketing Officer and became the organizations Chief Executive Officer in 2013. 

Greg is currently a Partner with tourism strategy consultancy, Twenty31 where he advises destinations and operators around the world on how to achieve competitive advantage through leverage of disruptive tools and technologies. His clients include the countries of Jordan, Jamaica, Guam, Palau, Brazil and destinations across Canada.

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Thursday, Mar 8, 2018
11:30 am - 12:30 pm
A-4 The Big Shift - How Destinations Must Adapt to Compete for the Traveller of the Future