Martin Littlejohn

Executive Director
Western Canada Mountain Bike Tourism Association

Martin has been working with BC’s mountain bike sector since 2005 and doesn’t see any sign of it slowing down. As executive director of the Western Canada Mountain Bike Tourism Association (MBTA) his role is to facilitate provincial marketing efforts with over 30 communities and 8 resorts representing every region of the province.

Martin believes BC has what it takes to be the world’s most diverse mountain biking destination. Durring his tenure he has seen the economic impact of mountain biking increase almost three fold in the Sea to Sky Corridor alone.

Martin has an extensive background in tourism and recreation with degrees from UBC and Capilano University. Before immersing himself in mountain biking Martin worked in planning and marketing roles for several international travel companies including Japan Travel Bureau, Shangri La Hotels & Resorts, and Thomas Cook.

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