President & CEO, Visit California
Caroline Beteta serves as President & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination and to increase the state’s share of tourism-related revenues. She simultaneously serves as the Director of Tourism in California’s Governor’s Office of Business & Economic Development (GO-Biz).
Beteta is responsible for implementing Visit California’s $131 million global marketing program and serves as the lead spokesperson for California’s $140.6 billion travel industry. She has shepherded the growth of Visit California into a global marketing franchise delivering millions of visitors and billions of dollars of economic growth to the state every year.
Thursday, March 5, 1:20 pm – 2:00 pm – Lunch Presentation Charting California’s Recovery from Several Years of Wildfires