aventus Hospitality Marketing
Cheryl MacKinnon is a 30 year tourism executive whose work includes destination development, North American luxury hotel and resort representation, to most recently, a leading travel and lifestyle media host/writer earning multi-award nominations. Cheryl’s work in media includes national and regional broadcast/digital campaigns with Bell Media/Marilyn Denis Show and Rogers Media/Cityline, Breakfast Television.
With a forte for managing multi-faceted projects, Cheryl’s communication skills complemented by an intuitive creativity and a collaborative attitude produce results. In 2019, Cheryl co-founded aventus Hospitality Marketing with Gayle Morris. Working with tourism providers to increase their economic returns in the wellness travel sector, a market segment Cheryl has worked in specifically for the past 10 years, aventus launched wellnesstravelbc.com, the first destination travel consortia where seekers of wellbeing find wellness experiences throughout British Columbia.
Cheryl is excited to share she is co-MC for the World Travel Awards being held for the first time in Canada, with TOTA as host, October 2020.
Thursday, March 5, 3:45 pm – 5:00 pm , Concurrent Session C-1 – Optimize Your Brand in Today’s Wellness Travel Movement – Why Wellness Matters