Cheryl MacKinnon

Gayle Morris

aventus Hospitality Marketing

Gayle Morris has over 27 years of sales, marketing and leadership experience in the tourism industry.  Prior to co-founding aventus Hospitality Marketing, she held leadership roles with Tourism Richmond, Vancouver Convention Centre,, Gaylord Hotels & Resorts (USA), Princess Hotel Group and ResortQuest International.

With an excellent understanding of tourism and the visitor dynamic, Gayle remains a forward thinker, a passionate traveler, inquisitive in nature and entrepreneurial spirited.  Through sharing research and education in the growing global wellness tourism industry, the launch of provides industry with the vehicle for driving incremental revenue within and to British Columbia.

Gayle holds a Bachelor of Hospitality Management and is a former graduate of BCIT and UBC.   Gayle was honoured as the first Canadian to be recognized by industry peers in the Industry Choice Awards for the “Top People in Tour & Travel” by Tour Operator Land Magazine, the industry magazine released at IPW (the leading USA international inbound travel trade show).

Thursday, March 5, 3:45 pm – 5:00 pm , Concurrent Session C-1 – Optimize Your Brand in Today’s Wellness Travel Movement – Why Wellness Matters

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