Travel & Tourism Industry Strategist, Twenty31
At Twenty31, Greg Klassen advises senior leadership teams on helping destinations and tourism organizations develop their unique competitive advantages. His projects include developing a brand position for Foz do Iguaçu, Brazil, a national tourism strategy for the Jordan Tourism Board, a three-year strategic marketing plan for Ras Al Khaimah, UAE and The Pew Charitable Trusts Ocean Legacy Project developing sustainable community-based tourism for Island nations around the world.
He is a renowned thought leader on disruption in destination marketing and the links between travel and tourism and economic development and frequent keynote speaker at tourism conferences around the world.
Thursday, February 28, 11:30 am – 12:30 pm, Concurrent Session A-4 Outcomes of Impact Sustainability Conference