Influencer Marketing Specialist
Destination BC’s Josie Heisig rubs elbows with all manner of social media influencers to showcase the beauty of her home province. With a background in broadcast journalism, Josie relishes her role as a storyteller—all to inspire others to explore BC’s wild landscape.
While she has lived in Toronto and Calgary, Josie feels most at home in the mountains of BC where active pursuits, including hiking and skiing, are best topped with a trip to a bakery with her husband and dog.
Thursday, February 28, 2:15 pm – 3:30 pm – Concurrent Session B-3 Social Strategy: Where do influencers fit into the marketing mix?