President & CEO, BC Wine Institute
Currently President & CEO of the BC Wine Institute, Miles Prodan has more than 30 years of marketing experience specializing in destination marketing. His extensive background and knowledge of the British Columbia agri-tourism industry combined with his in-depth marketing and management experience with member-based trade organizations makes him the ideal candidate to lead the BCWI.
Before joining the BCWI in 2010, Miles was a senior manager of a provincial regional destination organization, as well as a senior partner in one Western Canada’s largest independent advertising agencies specializing in travel and tourism marketing.
Since 1990, and during Miles’ tenure, the BCWI has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing quality wine tourism experiences.
Friday, March 6, 11:00 am – 12:15 pm – Concurrent Session D-2 – The Road to 2030 – A Strategic Vision for the BC Wine Industry