Research Director, World Travel & Tourism Council (WTTC)
Rochelle is the Research Director at the World Travel & Tourism Council (WTTC) and is responsible for the design and execution of the research that underpins the work of the Council. The policy and economic research undertaken by WTTC ensures that solid evidence of the global economic and social strength of the sector is available and that recommendations and advocacy to governments are supported by rigorous methodologies.
Rochelle has spent her whole career conducting consumer, economic, market and policy research within the Travel & Tourism sector. She has held senior roles at Which?, the UK’s consumer organisation, TUI Travel and MORI (now Ipsos-MORI) where she was the lead for leisure research.
She left Winnipeg and ran away to teach English in Japan after finishing her BA in Economics with Anthropology at University of Manitoba and then moved to England where she lives now. She later continued her education in the UK with an MSc in Tourism Management from the University of Surrey and a Diploma in Law from the UK College of Law.
Rochelle currently sits as an independent representative on the UK’s Civil Aviation Authority Air Travel Insolvency Protection Advisory Committee (ATIPAC).