Susan Rybar

Susan Rybar

Tourism Strategist and Creative Marketer, Vardo Creative Inc.

Susan is a Tourism Strategist and Creative Marketer who brings more than 25 years of marketing, strategy development and business management experience. She has been involved in all aspects of destination management, including strategic planning, marketing, visitor experience, destination development, product development, government programs, funding, governance, research, adventure tourism, heritage, parks, human resources, customer service training and visitor services. Over 45 plans and projects have been developed and implemented by Vardo Creative Inc.

Susan previously held the positions of Assistant Deputy Minister, Tourism Partnerships for the Ministry of Jobs, Tourism and Innovation and Vice President, Visitor Experience for Tourism British Columbia where she has held responsibility for 56 employees, $20M budget administration, and $86M in annual revenue.

Susan is a leading thinker in destination development and has worked with Destination BC on creating the provincial destination development program and developing provincial, regional and local area strategies in cooperation with Indigenous people, residents, businesses, economic development agencies, government and the tourism industry.

February 28, 2:15 pm – 3:30 pm – Concurrent Session B-2 Managing Visitor Growth in our Wild, Natural Places

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