BC TOURISM INDUSTRY CONFERENCE
March 4 - 6, 2026
DELTA HOTELS GRAND OKANAGAN RESORT, KELOWNA
BC Tourism Industry Conference
Thank you to everyone who joined us for the 2026 BC Tourism Industry Conference, held March 4–6, 2026 at the Delta Hotels Grand Okanagan Resort in beautiful Kelowna, BC. We’re grateful to our speakers, sponsors, partners, silent auction donors, and attendees for bringing great energy, ideas, and collaboration that helped make this year’s conference a success.
Stay tuned for updates on the 2027 BC Tourism Industry Conference!
Theme Transformative Power of BC Tourism
The "Transformative Power of BC Tourism” celebrates tourism’s ability to foster cultural understanding, revitalize local economies, and promote stewardship of the province’s natural and cultural assets. It underscores the idea that tourism, when thoughtfully managed, can be a powerful force for positive change and shared prosperity across British Columbia.
Opening Keynote: Tod Maffin
Clarity. Connection. Impact
Closing Keynote: Mark Brand
About TIABC Learn More
The Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s $18.5 billion visitor economy (2022). As a not-for-profit tourism industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry.
