Conference Program

Program at a Glance

Meet Our Keynote

Session: Building Organizational Brand Community
Date: Thursday Closing Keynote

Stephen has spent the past 20 years working on the client side with John Fluevog Shoes, the independent Canadian footwear brand known for its distinctive style and devoted global following. His work spans branding, communications, ecommerce, partnerships and retail strategy, bringing a wealth of experience in how organizations build distinctive brands and connect with their audiences.

Meet Our Emcee

We’re delighted to introduce Ashli Komaryk, our wonderful Emcee for the 2027 BC Tourism Industry Conference.  

Ashli is a leadership coach, international speaker, facilitator and university instructor whose career spans tourism, hospitality, education and organizational development. An MBA and co-author of the bestselling book Co-Leadership, Ashli works with leaders and teams to communicate more effectively, navigate change and create workplaces where people can do their best work. She brings thoughtful ideas, meaningful connections and a little laughter wherever she goes.